“It ain’t what you don’t know that gets you into trouble.
It’s what you know for sure that just ain’t so.”
-Mark Twain
Stereotypes diehard, therefore, the foremost principle in journalism reporting is finding the truth and telling the story right to their audience for the first time. According to the article Misinformation and Fact-Checking, Once an error is communicated and stored in people’s memories, it is difficult to undo. Even when people are exposed to a correction and knowledge that the initial claim was false, the errant information may continue influence their attitudes. In addition, people may misremember the false claim as true over time.
Based on the Nyhan and Reifler’s experiment, some individuals when people confronted with evidence that conflicts with their original beliefs. They choose to reject the evidence and instead become more supportive of the initial belief,which called Backfire Effect.
“We conducted four experiments in which subjects read mock news articles that included either a misleading claim from a politician, or a misleading claim and a correction. Results indicate that corrections frequently fail to reduce misperceptions among the targeted ideological group. We also document several instances of a ‘backfire effect’ in which corrections actually increase misperceptions among the group in question.”
-Brendan Nyhan’s
Some people believes that, the backfire effect is due to a cognitive deficit, however, even the researchers can not explain what additional factors lead some people to respond to contrary evidence by treating it as if it were additional support for their original belief. One certain thing is that it is difficult to change people’s first impression especially, which fulfills their personal expectation. In that case, all the journalists or researchers need to pay attention is to fact-checking the information, which will appear on any public resources, such as newspapers, magazines or websites, to eradicate the happen of Backfire Effects.